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Brand profile

Tazo

"The reincarnation of tea."

EST. 1994·United States·Owned by Ekaterra·tazo.com

Created in 1994 by Steve Smith (later founder of Steven Smith Teamaker) in Portland, Tazo was the tea brand Starbucks served for two decades after acquiring it in 1999, before selling to Unilever in 2017. Tazo's Passion (hibiscus + orange peel + rosehips) and Chai (the brand's flagship) remain among the most recognized blended-tea SKUs in America.

Tazo specializes in

11 Tazo teas

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