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Brand profile
Pure Leaf
"Real brewed iced tea."
EST. 2012·United States·Owned by Pepsi-Lipton
Pure Leaf is the premium iced-tea sub-brand from the Pepsi-Lipton joint venture, launched in 2012. Positioned as 'real-brewed' versus mass-market iced tea concentrates. The bottled Sweet Tea, Unsweetened Black, and Lemon variants are convenience-store fixtures across America.
