Is Ito En Matcha Good? Matcha Love, Oi Ocha & Ito En Matcha Powder Reviewed

Ito En sells Matcha Love Organic as its ceremonial matcha, certified organic, and publishes a caffeine figure of about 31 mg per gram. That puts a 2 g serving around 62 mg, within the 19 to 44 mg per gram range reported for matcha in a peer-reviewed review of published measurements (Kochman et al., Molecules, 2021). Ito En's listing describes it as medium bodied, with sweetness and a subtle grassiness, and its site recommends water at 160°F.

That price gap is the main knock. Check Matcha Love Organic on Amazon. Our how to make matcha guide covers whisking.

Ito En describes Oi Ocha Organic Matcha as 100% organic Japanese matcha with no added sweeteners, preservatives, or colors, sold in 30 g and 100 g sizes. It does not state a grade. At about 33 cents a gram at time of writing it is a very reasonable pure matcha for daily lattes. Check Oi Ocha Organic Matcha on Amazon.

This is the plain Ito En matcha powder, unsweetened, and Ito En's listing pitches it for lattes, smoothies, and hot or iced drinks. It is not labeled ceremonial or organic. For a household that makes matcha lattes daily, the 12 oz bag (about $42.50 at time of writing, marked low stock) is cheaper still per gram. Check the 2 oz bag on Amazon. For more latte-first options, see best matcha for lattes.

These pyramid bags blend organic sencha leaves with organic matcha, per Ito En's listing, and are made in Japan. You steep them like any tea bag. Expect a greener, rounder cup than plain sencha, but less caffeine and body than a whisked bowl, because you still discard the leaves. Check the 50-count box on Amazon.

We include Jade Leaf as the yardstick: it is the ceremonial matcha we recommend in best matcha. Check Jade Leaf on Amazon.